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Dental Practice Sales
Marketing Tips

I do NOT offer practice sale listings or brokerage services. I offer dentists and other professionals a way to (1) save on broker commissions by doing their own marketing and screening when selling their practices, while (2) still having access to high quality and cost-effective practice transition services. Below are some ideas for marketing your own practice. If you are not up to marketing and screening for your own practice, and want full scale brokerage services, you may contact one of many available practice brokers for details.

Marketing Tips

I strongly suggest that you buy ads (with or without confidentiality protections) in your state dental or other professional association publication. There may be some regional or local publications, or specialized professional publications, that may also be good places to buy ad space. Placement offices at the professional schools will also provide wonderful opportunities for you. Links to a number of dental publications, dental societies and dental schools are provided at Marketing Links.

In order to get the best price for your practice, you must allow ample time to (a) increase the profitability of your practice, (b) plan for a sufficient transition period, and (c) negotiate and complete the purchase. Ads should start running a year before you intend to sell, and (ideally) you and the buyer should work together (part time) for at least six months, either before or after the sale, in order to get the best value from from the practice. To help value your practice, you should request a Practice Appraisal.

If you do not want to let non-buyers know your practice is for sale, make your ad a confidential one. To do so, rent a P.O. Box, install a separate phone line with answering machine, and/or obtain a confidential e-mail address, to receive inquiries.

The text of your ad should be brief but provide details that make your practice attractive to potential buyers. I suggest that you consider including in your ad the following: specialization (if any), location (by city and/or region), number of operatories, special equipment, days/ hours worked, gross and/or net and/or offering price, availability of transition assistance or seller financing, and any special factors that make YOUR practice stand out.